The advice in this poem somehow never gets old - thank you for your poetic genius @Annalivia Ford 🎁🎅
On the nights before Christmas….
when the relays are groaning under the loads,
and ISP admins start to turn into toads.
They tear out their hair and cry in despair,
“why’s all this mail coming out of thin air?”
It’s Christmas time, the season of selling,
it’s also a time to hear Barry’s yelling.
Senders, here’s a short poem for you,
chock-full of advice and a twopenny clue.
Don’t pull out that old dusty list,
crumpled and worn, all clutched in your fist,
That list is so old and so full of churn,
your delivery will wither and burn, burn, burn.
Don’t up and start sending to people who left,
else you’ll be subject to the mallet’s true heft.
Your reputation will suffer a mighty big blow,
and like most things, it takes time to re-grow.
It’s time you don’t have this holiday season,
so please, please, do listen to reason.
Send email to people that signed up and want it,
send timely, relevant, and desirable content!
Most of all, don’t you make Barry cry,
lest you wish to spend Christmas wondering “why?!”
Engagement is king, it has proved to be true,
send email right, and Merry Christmas to you!