The data collected by the Microsoft Bing mobile app was apparently exposed to anybody looking. And while this is bad enough by itself, the question to ask is always: why was it necessary to collect such detailed data?

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Any search queries made via that app were stored and associated with your device ID, GPS location and various other pieces of data. The user’s name wasn’t there, but this kind of data often allows deducing it as has been demonstrated before. Your searches tell a lot about you…

I can only urge everybody to use search engines with a strong commitment to privacy. These are , and at the very least.

It is also advisable to restrict access to your location data to the few apps absolutely needing it.

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